Artigo de Paulo Ricardo dos Santos Meira sobre as potencialidades do endomarketing, branding e endobranding na área pública, sobretudo no bom uso que pode ser feito no marketing social ligado a segurança do trânsito.
We were founded out of the ideal for a safe road and three decades ago, our values and pioneering spirit allowed us to operate in the ITS market, meeting demands related to road safety, electronic road inspection, urban mobility, and road management.
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